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Textile Museum

Walk in the footsteps of the region's textile industry's little hands


Cholet, the capital of the handkerchief

For centuries, the Cholet people have been growing linen and weaving cloth to sell on the markets. First locally, then internationally.

One thing leading to another, they began to make handkerchiefs in 1736.

Success came quickly and very quickly the handkerchiefs succeeded the canvases. Indeed, the production is much more concise and allows them to distribute more.

In the 18th century, everyone had a handkerchief in their pocket. There are those for everyday use and those for special occasions.

The Cholet handkerchief is red to represent the blood shed by the Vendéens. It owes its name to a famous song by Théodore Botrel.


The textile museum

It was inaugurated in 1995 and its recognition is directly linked to its European dimension.

Housed in a former laundry where the red handkerchief was made, it highlights the industrial heritage of the town of Cholet.

In the museum, the art of weaving is exposed to the public. Discover the evolution of techniques over time and technologies.

The other activities of the place

To enhance the visit of the Textile Museum, several activities are organised:
  • Exhibitions of unique pieces of contemporary textiles
  • An educational area
  • A garden of plants used to make fabric and dyes.
The site aims to show its visitors all the steps involved in making a garment: from the earth to your wardrobe.

Practical information

Find all the necessary information below:
  • 📍 Address: rue du Docteur Roux, 49300 Cholet
  •  💵 Price: 4,50 €/person except reduced or group price
  •  🕒 Open Wednesday to Sunday (and Tuesday during the 2 summer months) | 10am to 12pm and 2pm to 6pm (closed on Sunday morning)
  • 🚶 The self-guided tour lasts at least 1 hour.
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Reception open<br>24 hours a day
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Dear Customers,
Following the national lockdown announcement end of October 2020, the hotel is open some days of the week; unfortunately, we are not able to open every day of the week.
You will find more details to see which weeks we are open by checking on our information page whose link is at the end of the message or by calling us.

Everything is done to make your stay as pleasant as possible under the current conditions: a few dinner options and an à la carte breakfast served in your room.

We have worked hard and are trained on our new health and cleaning protocols in order to welcome you in the best possible conditions.
Due to these new health and safety measures, we inform you we had to modify some of our services.

You will find more information on our page, « >Our health measures for a relaxing stay » which you can find in the section « Relaxing ».

We hope to see you again soon in our hotel!

The BW Hotel San Benedetto team